As part of the brief we had to photograph our final outcomes in contexts, here are some initial images I have shown in context. I think the contrast between black and white looks really effective in a real life environment and the focus on women stands out heavily as well. I feel that these work well as a series and I hope to photograph them in a women's institute also, to emphasise my focus on the target audience.

Below are my two feedback sheets, we all had to give anonymous feedback to two different people without knowing who's work we were criting too. It worked really well and the fact it was anonymous meant I gained more honest feedback which was more supportive. I gained some interesting comments, many about the use of black and white and they felt colour would have worked better. However I did earlier experiments with colour and from peer feedback at the time I decided to go with a more neutral appearance. Other feedback which came back was that I could experiment with the visibility of the text so show that this is also out of sight, or make it 'double vision' as though she is closing her eyes and seeing double. The most interesting feedback I gained was to experiment with mirroring the features on the 'image' piece and the 'type and image' piece, so that the series would make a complete face. This is really interesting and certainly something to work with. Here are my crit feedback from my 'Proverbally Yours' brief (21/10/11);

Our final brief is based on the use of proverbs, and the purpose is to create a set of 3 posters, created on an A3 2:1 format, that communicates our proverb to a target audience. My proverb is 'Out of Sight, Out of mind'. At first I thought I could be really creative with this, however, I soon realised how hard it is to visually communicate the saying itself. Type can be used to illustrate it but as one of our posters was purely type, one image and one type and image I soon realised that this would be a harder task than initially expected. I went with some initial rough ideas. Here are some images. 

Here are some initial written idea's, which became my original starting point;

I then took my two most successful and inspiring rough designs and furthered them, using Adobe Illustrator as a guide. Here are my solutions;

                                                   Idea 1 ^^                                  Idea 2 ^^

After some initial group crit from other members of the group, I decided to take Idea 1 as my final Idea, and constructed some further development looking into features and linking this with typography. I felt hat the subtle colour detail on the deep purple works well and it not too overpowering in the piece, contrasting well with the white background. Here are some further development solutions to both pieces;

Experiments with image and type ^^

Here I have experimented purely with type. I decided that moving the the type to the lower right hand corner of the piece made it out of your immediate eye-line and brought in the link with being out of sight.

I did initially really like this idea of linking 'Out of sight, Out of mind' to meditation and people meditate to 'de-stress' and get things out of their mind. However, group feedback came back that the 'features/face' idea was more responsive.

Below is some further development of my 'eye' idea (idea 1), looking at how I have incorporated more detail into my design.

The detail makes the piece much stronger and emphasises my focus on femininity looking at how women often feel over-shadowed by men. Like they are effectively 'Out of sight, Out of mind'. 

I decided to try to incorporate colour here are some solutions I came up with;

At this stage I decided that subtle colour worked really well and I would experiment with different styles, and the moods they represent. For example; Green often is used to represent envy, and Blue is ver calming. 

Here is further development of my colour interpretations;

The first line is looking at 'cooler' tones and the effects they have on the audience, making them feel 'cold' and 'stronger'. The second line looks more at 'warmer' tones giving the audience a more 'homely' feel within the piece, as though the image is inviting them in. 

I then looked at how my two other designs would look, and came up with some simple solutions. I wanted the three to work as a series and had to consider colours, tones, and proportions. After experimenting with the designs I decided to keep to a solely black, white and grey format, as having colour on only one of my designs was not as effective as keeping the whole series in one style. Here are some further development images;

 Some experiments looking at the depth of type and how that is incorporated within my designs.

Below is the final three outcomes for the brief;

  

For our illustrator brief we had to take 1 of our 10 outcomes from Alphabet Soup - Visual Thinking and interpret it digitally in Adobe Illustrator creating an outcome which looks at different gradients and half tones, whilst only using Black and one other colour (Cyan, Magenta and Yellow). Here are some of my initial interpretations using my 'Layers' images. I have based it on the one using the typeface 'Braggadocio'.

Some colour interpretations;

Below is the final outcome of the full alphabet in black and white using half tones;

After completing task one and creating my own different style of typefaces. We then experimented further looking at different formats. Firstly we had to name each font; 


G - Jester
H - Masquerade
E - Endurance
W - Petit Fleur
A - Chunky Monkey


I then took one font 'Petit Fleur' and formatted it into 7 different styles; regular script, bold script, ultrabold condensed, light script, regular italic script, bold italic script, and finally light italic script. Here are some images of my outcomes and my understanding of the anatomy of type. 

I then scanned in my images and created Adobe Illustrator versions, however I am not very pleased with the outcomes of these and will hopefully be working from the hand rendered versions. Here are my solutions;

I have decided to take a very illustrative approach for my typeface. This will represent Samuel Hoh (my partner) and his personality. I have asked him a set of questions, and completed various research to assist my designs. I will be looking at the work of Björn Johansson as inspiration for my idea's, and I will be linking his style to my research into Sam's lifestyle. Currently I have decided to focus more heavily on 'dinosaurs' as this is the one extinct species that Sam said he would like to bring back. I am also basing my designs heavily on the 'Kai' typeface, as Sam came back to me with this as his favourite style and font. 


For my final outcome I used an 8x4 format to represent my 26 letters and 6 glyphs. Despite a few of the letterforms and glyphs not quite being to my ideal format I am overall pleased with the outcome and feel that the collection work well as a series or set. I maintained a fairly simple style to my work, whilst also representing the dinosaur bones through subtle detail, which looks really effective. Here are some images from my final outcome;

Images of individual letters;