Here are my initial designs sheets after decided to focus on one idea: Looking at low impact travel around the London 2012 olympics. I chose to focus on this theme as we had recently produced posters around 'rain' for the Erik Kessels brief and so changing to travel gave me more variety and more options. I then decided to research into the olympics and different types of travel in London. The imagery below documents my initial thought processes in relation to this brief:
