Studio Brief: "Rain" Erik Kessels

In this brief i will be focussing on producing:

  • 3x A2 Posters
  • More focus on the idea and conceptual
  • Broad range of visual investigation
  • Design sheets and notebooks
" It always rains in your country. Make a poster for visitors to the UK explaining why so much rain is attractive. Don't be saracastic. After all, rain can be romantic, useful or beautiful." Erik Kessels
Appropriateness of response



I will be looking into these areas of design to define what i am going to produce and who i am aiming my message at, this will make me able to solve a set problem to make my work more efficient and sucessful.
  • What is the PROBLEM?
  • Who is the AUDIENCE?
  • What is the CONTEXT?
  • What is the METHOD of Delivery?
What is a design practice?


  • appropriateness of response 
  • reference contextuel practices
  • asking questions continually 
  • Defining a specific audience as everyone can change and operate in differently situations, so audience can shift
  • 'Graphic Design is an ongoing examination/conversation between the dynamics of personal and professional practice
  • Approprateness of responses 
  • quality of resolutions -depth, breadth, selection, visuals, production, presentation 
  • always allow for play as this is essential- try it, test it, make it better
  • how good work is by the deadline
What is a Problem?
  • A problem is always about asking and considering more about the subject matter. 
  • Ask a question, make a statement, give an order , deliver an instruction, make someone laugh/cry?
  • Function, Audience, content
Below are the components that make a good graphic designer and design practice: 

All of these design principles add up to been in a graphic Design Practice, i should be reviewing and evaluating my work with these statements throughout my 3 years in this course. 


Tuesday, 21 February 2012 by Lisa Collier
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