Our final brief is based on the use of proverbs, and the purpose is to create a set of 3 posters, created on an A3 2:1 format, that communicates our proverb to a target audience. My proverb is 'Out of Sight, Out of mind'. At first I thought I could be really creative with this, however, I soon realised how hard it is to visually communicate the saying itself. Type can be used to illustrate it but as one of our posters was purely type, one image and one type and image I soon realised that this would be a harder task than initially expected. I went with some initial rough ideas. Here are some images.
Here are some initial written idea's, which became my original starting point;
I then took my two most successful and inspiring rough designs and furthered them, using Adobe Illustrator as a guide. Here are my solutions;
Idea 1 ^^ Idea 2 ^^
After some initial group crit from other members of the group, I decided to take Idea 1 as my final Idea, and constructed some further development looking into features and linking this with typography. I felt hat the subtle colour detail on the deep purple works well and it not too overpowering in the piece, contrasting well with the white background. Here are some further development solutions to both pieces;
Experiments with image and type ^^
Here I have experimented purely with type. I decided that moving the the type to the lower right hand corner of the piece made it out of your immediate eye-line and brought in the link with being out of sight.
I did initially really like this idea of linking 'Out of sight, Out of mind' to meditation and people meditate to 'de-stress' and get things out of their mind. However, group feedback came back that the 'features/face' idea was more responsive.
Below is some further development of my 'eye' idea (idea 1), looking at how I have incorporated more detail into my design.
The detail makes the piece much stronger and emphasises my focus on femininity looking at how women often feel over-shadowed by men. Like they are effectively 'Out of sight, Out of mind'.
I decided to try to incorporate colour here are some solutions I came up with;
At this stage I decided that subtle colour worked really well and I would experiment with different styles, and the moods they represent. For example; Green often is used to represent envy, and Blue is ver calming.
Here is further development of my colour interpretations;
The first line is looking at 'cooler' tones and the effects they have on the audience, making them feel 'cold' and 'stronger'. The second line looks more at 'warmer' tones giving the audience a more 'homely' feel within the piece, as though the image is inviting them in.
I then looked at how my two other designs would look, and came up with some simple solutions. I wanted the three to work as a series and had to consider colours, tones, and proportions. After experimenting with the designs I decided to keep to a solely black, white and grey format, as having colour on only one of my designs was not as effective as keeping the whole series in one style. Here are some further development images;
Some experiments looking at the depth of type and how that is incorporated within my designs.
Below is the final three outcomes for the brief;
