Thursday 6th October 2011.
Original ideas and inspirations for typeface (alphabet soup) brief.
I have been doing some experimenting with different styles and techniques in preparation for my typeface brief and also to spark inspiration for a final idea. I am working on creating a typeface which represents 'Samuel Hoh' and things that he likes, he hates, or that represent his personality. From my research I learnt that one of his greatest achievements is going on roller coasters and so I have used this as inspiration for my first typeface. We have a restricted colour theme of black and white, and so I have decided to keep my designs simple using this silhouette style approach. The typeface I have used is simple, and one of Sam's favourite styles, it is called 'Kai' and the serif style is very classic and easily legible.
Here are 5 alphabetical outcomes;
Monday 10th October 2011.
Since experimenting with the word 'roller coasters', I have developed my idea's further looking at a range of visuals inspired by my original words from the questionnaire. I felt that I wasn't really inspired by these designs and I was trying to link the word closely with Sam's personality.
I then decided to completely start a fresh and use the word 'Dinosaur', although this doesn't directly link with Sam, and at first I was apprehensive towards this idea, after my critique session on Friday 7th October 2011, I decided that this was the best solution and after some positive directional feedback I established a new focal point and area's to expand and develop within my visuals.
I have tried to link my typeface with Sam's favourite font, 'Kai', this similar format also links the design to his personality and style. I experimented with detailed imagery, as well as more basic imagery looking at a simple outline with subtle detail as well as a solid black silhouette of the type.
After feedback on these styles I came to conclude that the simple outline with subtle detail would be most legible as the comprehensive visuals became too complicated for a small typeface and the solid block colour gave the impression of a car tyre rather than dinosaur bones.
I have a range of research and development sheets showing my inspirations and my process in creating a more focused and directed final design.
