After further feedback, Amber suggested that we go back to the drawing board, create more research and re-think our target audience to something less obvious than children. Lisa Burns came up with a really promising idea last night. Our new proposal was to create an iPhone app, which focuses our brief at an older target audience - young adults upwards. The app will still reflect our original 'How to..' looking at 'How to make a paper airplane'.
We will create a messaging service where the customer can design their own event and invitation for an event in the form of a 'digital' paper airplane. Their will be different options, icons to add to your invitation, a choice of colour as well as a choice of text and type. This will allow people to personalise an invite which will be sent to a receiver in a similar way to SMS messaging.
Here are some design sheets with rough inspirations for our new idea:
[design sheets]
How to make a Paper Airplane.
