Here are some shots of my further development and experimentation of the post-it wall we will be producing.
These are formatted to 76.2cm x 76.2cm, the exact sizing of a post-it note.
I have experimented with format and layout, as well as font family.
However, we have maintained the typeface 'helvetica' throughout all designs.
I began by experimenting with the original logo from our design direction mood boards, used in the crit on friday.
However, as we have now developed our idea, and created an identity based around the typeface 'Helvetica'.
I have now decided to change the typeface to helvetica for the 'post-it' notes promotional ideas.
Change to Helvetica.
Taking away the identity and keeping it simple gives a stronger visual appearance when numerous 'post-it' notes are grouped together on one large wall. This could work really well and is personally one of my favourite outcomes, however I will have to converse with other group member before we come to a final decision.
Back to using 'The State of Knowing' as a selling point.
