Once again, after decided on my final idea, looking at it again the following day I am still undecided.
I have now re-worked the latest solutions to resolve one final idea that I will be sending to Amber tomorrow ready to be sent off to Erik Kessels as part of the live brief.
I have re-branding using 'Helevetica' as my new typeface, this is much more professional and appropriate and my new quote 'Britain is Beautiful' taking the work 'Rain' out of britain, is really effective and much more suited.
I have also chosen a more suited 'turquoise' colour palette taking ti away from the heavy blue tones used before.
This is also more effective, as well as the lighter effect on the rose flower, to draw more attention to the flower.
I decided to use a rose, as this represent England, one of the main countries in Britain.
I have also decided to remove the raindrop from the top third of the poster, as the structure of the text resembled the shape of a cloud and I wanted the rain to appear as though it was coming from the cloud.
I feel these new effects have worked much better than my original posters, and after much frustration I am now finally happy with the outcome.
